Simple Way to Choose a Theme and Format
Once you have set your objectives and defined the audience, it’s time to choose a theme or topic for the event and determine the best format for presenting it to your guests.
For example, coordinating a client event with an industry expert, such as a guest speaker, can position your company as a trusted advisor instead of just a vendor. Peer-to-peer learning with client panels, keynotes, roundtables and breakout session speakers are other popular options.
“Always offer opportunities for attendees to do something fun, memorable and entertaining that they wouldn’t typically do anywhere or anytime else,” said Barnes. “This might include hearing from a famous speaker, comedian, or band; playing on an incredible golf course; or trying something new, thrilling, or exclusive for the first time.”
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A successful corporate event is immersive while educational, according to Worley. “The ones that are interactive rather than sitting in a ballroom watching a speaker all day are more successful, informative and fun,” he said. “We really try to create experiences these days that go beyond theater-style seating, and put the attendees in situations and in front of the right people for networking and learning.
“Determine what you are going to do to make this an ‘out of the box’ event,” Worley added. “Spend the time now to figure out what will differentiate your event from similar ones in your industry or even ones you’ve previously produced.”